5 Tips to Boost eCommerce SalesBy R.O.B On April 14, 2010 Under Making Money Online, Running Online Business
Cultivating a successful ecommerce website can be a tricky endeavor, especially when you are selling common products offered by a myriad of other online merchants. These five easy yet highly effective tips can help you convert site visitors into actual customers, boost sales, and build a highly successful ecommerce website.
Think Like a Consumer – Sounds easy enough but many online merchants fail to do just this and subsequently, inhibit the potential of their ecommerce site. For example, think about what terms and keywords consumers would use to search for the products you sell; categorize these products under multiple categories and use relevant keywords in the product description. Another way to do this is to upsell or cross-sell items; when a prospective customer is looking at a product, have a small “You might also like…” section which displays other related or similar products they may be interested in. The more you can think like a potential customer, the more can craft your website to their needs and wants.
Aim for Simplicity – A busy, cluttered website with poor navigation can be overwhelming and deter potential customers from completing an online purchase. As such, avoid using heavy text – keep product descriptions clear, concise, and informative and utilize intuitive site navigation.
Build Confidence – Consumers typically feel more confident making an online purchase from a website that clearly posts valid contact information (including a telephone number). This builds confidence and trust since they know you are just a phone call away if a problem with their order arises. Similarly, make sure you clearly post all return and exchange policies on the website.
Don’t Neglect Photos – One of the downfalls of shopping online is a customer doesn’t actually get to touch or feel a product prior to purchasing. That’s why in the world of online shopping, a picture really can be worth a thousand words. While you should always use high-res photos here are a few other features to consider implementing: allow customers to zoom on photos, provide a myriad of different shots or angles of each product, and remember to let your photos sell the product.
Payment Processing Should be Easy – Whether you are accepting only national payments or global payments, simplify the payment process for your customers. Don’t make them fill out endless fields, sign up for unnecessary accounts, and go through 10 different steps just to make a payment. The more you simplify the payment process, the fewer abandoned shopping carts you’ll have.