The SEO Value of Squidoo

To What Extent Does Squidoo Help in SEO and Website Promotions?

Building a web based business consists of many intricate parts that are all interwoven to make the solid whole. Since the advent of the internet and the beginning of ecommerce, the most important question people ask is how to drive targeted website traffic to their web based properties. And even with the most comprehensive guides, people still seem to need more methods or better yet; easier methods.

This is largely due to the dynamic nature of the internet. The increasing changes in the algorithms of search engines like Google, has shown many people that depending on just one traffic strategy can be hazardous to their businesses. Apart from many conventional and advanced methods, there are some you just can’t afford to miss.

What is Squidoo?

So, among some of the varying methods of traffic generation currently available for anyone to implement in their business is the use of Squidoo. Established by famed marketer and author, Seth Godin, Squidoo is one of the more popular web 2.0 websites that people use for the purpose of creating content.

Because of its relevance in terms of its contents, articles and content, the website often rank swell in the SERPs. It is no surprise, therefore, to see whole businesses being built around selling on Squidoo.

How Does it Become Useful in Advertising and Link Building?

While Squidoo is not the be-all of advertising, it can actually play an important role in helping your website get ranked highly for the necessary keywords you target. This is mostly because of the way each page is configured and built.

Apart from just the content which is ranked highly by the search engines, relevant tags and linked lenses also create a huge means of generating website traffic. For example, a well written Squidoo lens has the ability to get recommended or emailed by most people to their friends and colleagues.

The interconnectivity also makes content sharing and access easier. You don’t have to make any effort promoting your lens if your content is good as lenses in the same category can discover your post. Using Squidoo to your best advantage often involves a mix of tactics.

See the charm, it offers you do-follow backlinks. Feel free to give as many links as you want as long as you add original and valuable content to your lens. Needless to say, a backlink from an authority portal like Squidoo definitely helps you in getting a sweet push in search engine rankings.

Challenges Newbies Might Face

A newbie is likely to find these very difficult as they are a bit technical. However, most search engine optimization experts have a thorough knowledge of how the market works, and know what to do and when to do it. Things like creating tags, keywords and titles can be mind boggling as even figuring out Squidoo alone takes some effort and time.

Squidoo has great resources developed by some dedicated squidoo contributors where you can learn how to create lenses, insert links, videos, create the big arrows, build an email list and a host of other things. Squidoo is particularly popular among internet marketers because of the ease of use and the ability to be able to insert affiliate and website links.

Recently, Squidoo has become a bit strict by rejecting adult and gambling content, as well as locking lenses that are spam. In certain instances, they have even gone as far as deleting or banning an account suspected of illicit activity. Therefore, if you are a newbie in the business, hire a squidoo expert to do the job for you. You will have far better returns that way. Cheers and have fun with Squidoo!

Note: This post was contributed as part of the RunningOnlineBusiness.com Guest Posting Program by a loyal reader. A special thanks goes out to them for this post!