Getting Started With Affiliate MarketingBy R.O.B On November 5, 2009 Under Making Money Online
The Internet is full of people browsing websites in search of things they want. It is these wants, not needs, that drive the consistent profits affiliate marketers earn every day. Affiliate marketing is a direct connection between products and the consumer. If deployed correctly, an affiliate marketing campaign can turn a strong profit day after day. It is a true method to make money online.
Starting out in affiliate marketing is like any other new job. There is an excitement that fills the air. This excitement soon wanes for the majority of new marketers who soon realize that the net is full of people just like them trying to market a product for a profit. It is the affiliate marketer that understands the ups and downs of the business that will eventually succeed in the money making business. There are three steps to getting started in affiliate marketing; the product, the website and the push.
Choosing the Best Product(s)
Affiliate products include both physical and virtual products. The physical products are sent through the mail to consumers who choose to purchase the item. The virtual are delivered via email or direct Internet download. Physical products tend to carry a lower commission because the cost of product manufacturing is higher. The virtual affiliate products can carry commissions as high as 80% per sale.
Clickbank is the most popular virtual affiliate product program. Through Clickbank, the affiliate marketer can choose from a variety of virtual products, mostly eBooks, and promote those products for direct sale. For every sale that occurs through a the personalized Clickbank affiliate link, credit is given to the marketer. Other affiliate programs include Commission Junction (physical products) and LinkShare.
The choice of affiliate product requires more than just choosing an item with a high commission. The affiliate marketer needs to click through to the front page of the product to see what the buyer will see. If there is no strong call to action or the website does not look and feel professional, the sales could be lower and that defeats the purpose of promoting the product.
It is also important to remember a higher commission does not mean higher profits. If an affiliate item has a conversion rate of 80% and a commission of 10% more money will be profited over time when compared to a product with a conversion rate of 10% at an 80% commission.
The Promotional Website
After the product is chosen, a website needs to be built to promote the product. The website can either be housed on a private domain such as www.example.com or a free domain such as www.example.freewebsite.com. A private domain tends to provide a more professional feel to the website, but this does not mean the conversion rate from reader to buyer will be higher. The website should include content related to the product niche that is informative enough to allure the reader to develop a connection to the product. Once they feel your product will help them in some way, they are more likely to purchase the product.
The Importance of the Push
The push, or call to action, is a huge part of the content displayed on your affiliate website. The push is what converts the reader to a buyer. The content should take care of the convincing, but many consumer teeter on the edge of buying and need a careful nudge in the affiliate direction. That is the push. When carefully written, the consumer will have little idea there is a push on the website at all, but you will see the effects in consistent profits.